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Analyzing E-marketing Campaigns

The E-marketing Analysis tab is displayed in the context of Campaigns and Wave Activities, and shows results from E-marketing E-mails and Drip Marketing E-mails. In the Wave Activity context you can drill down on individual reports, for example, Open & Clicks, and export them to Excel, or create a new group of recipients from the report results.

Note: The results are updated nightly (03:00 Mountain Time - GMT -6 hrs/-7 hrs) with information pulled from Swiftpage.

To view E-marketing analysis data at the Wave Activity level:

From the E-marketing Wave Activity Summary tab, switch to the E-marketing Wave Activity Analysis tab. The top panel shows a summary of the results, the bottom panel provides hyperlinks to analysis reports. The tables below explain the columns and reports.
Click on the hyperlink of, for example, the Open & Clicks report. A list of recipients meeting the report criteria is displayed.
From the report results you can Create New Group, Export To Excel, or Export To PDF. You can use the filter box on the right-hand side of the screen to narrow the list. For example, recipients where the number of clicks is greater than 2 - and then base your new group of the filtered list.
Click Continue to return to the Analysis tab.

E-Marketing Results Summary Columns

Column	Description
Subject	Subject of the E-marketing or Drip E-mail. Click on the hyperlink to open the Wave Activity Summary page.
Submitted	The number of e-mails that were submitted for sending (the number of the recipients in the group).
Sent	The number of e-mails actually sent (submitted minus duplicate, invalid, or opted out e-mail addresses).
Unsent	The number of e-mails that were not sent due to duplicate, invalid, or opted out e-mail addresses.
Bounced	The number of e-mails that bounced back due to invalid e-mail addresses or domain names. Note: When an e-mail bounces back three times from the same e-mail address within a 60-day period, the fourth and further times that the same e-mail address is blasted, the e-mail does not go out, and is counted as Unsent.
Unique Opens	The number of individuals, who opened the e-mail, regardless of how many times they opened it.
Unique Clicks	The number of individuals, who clicked on any link in the e-mail. An individual can only count once per link within an e-mail.
Total Clicks	The total number of times any of the links were clicked on within any of the e-mails sent out. An individual's clicks on a link counts more than once.

E-marketing Results Analysis Reports

Report	Description
Open & Clicks	For each recipient, shows the: Time they first opened the e-mail Number of times they opened the e-mail Number of times they clicked on a link
Unique Opens By Time	Shows the: Local time stamp of the first time that the recipient opened the e-mail Number of times they opened the e-mail The report is sorted by the local time column.
Unique Opens By E-mail	Shows the number of times each recipient opened the e-mail, sorted by e-mail address.
Opens By E-mail	Shows the local time that the e-mail was opened, sorted by e-mail address.
Opens By Time	Shows the local time that the e-mail was opened, sorted by opened time.
Unique Clicks By Link	Shows the address of each link in the e-mail, and the e-mail address of the recipient who clicked on it, sorted by link.
Unique Clicks By E-mail	Shows the number of times each link was clicked on, sorted by e-mail address.
Clicks By Link	Shows the first click and total number of clicks for each link, sorted by e-mail address.
Unopened	Shows a list of recipients where the e-mail remained unopened.
Bounced	Shows a list of recipients where the e-mail bounced.
Unsent	Shows a list of recipients where the e-mail was unsent and a reason (supplied by Swiftpage).

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