The E-marketing Analysis tab is displayed in the context of Campaigns and Wave Activities, and shows results from E-marketing E-mails and Drip Marketing E-mails. In the Wave Activity context you can drill down on individual reports, for example, Open & Clicks, and export them to Excel, or create a new group of recipients from the report results.
Note: The results are updated nightly (03:00 Mountain Time - GMT -6 hrs/-7 hrs) with information pulled from Swiftpage.
To view E-marketing analysis data at the Wave Activity level:
Column | Description |
---|---|
Subject |
Subject of the E-marketing or Drip E-mail. Click on the hyperlink to open the Wave Activity Summary page. |
Submitted |
The number of e-mails that were submitted for sending (the number of the recipients in the group). |
Sent |
The number of e-mails actually sent (submitted minus duplicate, invalid, or opted out e-mail addresses). |
Unsent |
The number of e-mails that were not sent due to duplicate, invalid, or opted out e-mail addresses. |
Bounced |
The number of e-mails that bounced back due to invalid e-mail addresses or domain names. Note: When an e-mail bounces back three times from the same e-mail address within a 60-day period, the fourth and further times that the same e-mail address is blasted, the e-mail does not go out, and is counted as Unsent. |
Unique Opens |
The number of individuals, who opened the e-mail, regardless of how many times they opened it. |
Unique Clicks
|
The number of individuals, who clicked on any link in the e-mail. An individual can only count once per link within an e-mail.
|
Total Clicks |
The total number of times any of the links were clicked on within any of the e-mails sent out. An individual's clicks on a link counts more than once. |
Report | Description |
---|---|
Open & Clicks |
For each recipient, shows the:
|
Unique Opens By Time |
Shows the:
The report is sorted by the local time column. |
Unique Opens By E-mail |
Shows the number of times each recipient opened the e-mail, sorted by e-mail address. |
Opens By E-mail |
Shows the local time that the e-mail was opened, sorted by e-mail address. |
Opens By Time |
Shows the local time that the e-mail was opened, sorted by opened time. |
Unique Clicks By Link |
Shows the address of each link in the e-mail, and the e-mail address of the recipient who clicked on it, sorted by link. |
Unique Clicks By E-mail |
Shows the number of times each link was clicked on, sorted by e-mail address. |
Clicks By Link |
Shows the first click and total number of clicks for each link, sorted by e-mail address. |
Unopened |
Shows a list of recipients where the e-mail remained unopened. |
Bounced |
Shows a list of recipients where the e-mail bounced. |
Unsent |
Shows a list of recipients where the e-mail was unsent and a reason (supplied by Swiftpage). |
Go to Campaign Management home page...
See Also:
Creating an E-marketing E-mail
Creating a Drip Marketing E-mail
User Requirement: Info Manager Administration Rights and E-marketing enabled. |