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Creating an E-marketing E-mail

An E-marketing E-mail can be created in a number of ways:

To create an E-marketing e-mail:

  1. From either Marketing | Campaign List or Marketing | E-marketing, click on the hyperlink of a campaign. Note: If you are adding the E-marketing E-mail wave activity to a standard campaign, the associated campaign can only be accessed from the E-marketing tab in the future. Click Cancel if you do not want to proceed.
  2. Drill down to a campaign wave, and select New Wave Activity.
  3. Complete the Wave Activity Fields, making sure that the Type is set to E-marketing E-mail.
  4. Complete the E-marketing E-mail fields. These are described in E-marketing E-mail Fields. You can select Preview Recipients to review the people who will receive the e-mail.
  5. Select Save & Send. If you have not put a date/time in the Schedule Mail field, the e-mail blast gets sent to the e-mail queue for immediate processing.
    An E-marketing E-mail communication is created for the user and can be viewed from My CRM | Calendar. Once results have been synchronized back to CRM from Swiftpage, the communication status is updated to Complete, and the communication record is displayed in the Communications tab of each recipient.

An e-mail notification is also sent from Swiftpage including statistics on the number of e-mails sent, bounced, and failed.

  1. Click Continue to return to the E-marketing Wave Summary page. From here you can add more wave activities to the same campaign wave. For example, this could be another E-marketing e-mail or any other standard wave activity types.

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See Also:

E-marketing E-mail Fields

Campaign, Wave and Wave Activity Fields

Campaign Wave Activity Action Types

User Requirement: Info Manager Administration Rights and E-marketing enabled.