You are here: Campaign Management > Drip Marketing E-mail Fields

Drip Marketing E-mail Fields

Field Description

Subject

The subject line for the e-mail. Special characters must not be used in the Subject line.

Template

Select from a list of global and local templates available in the Swiftpage Template Manager. If you want to upload a custom template to use in the Drip Marketing e-mail, go to E-marketing | Edit E-mail Templates first. Once uploaded, the custom template displays in the list. See Editing E-marketing E-mail Templates for more information.

View/Edit Template

Allows you to preview and edit the template in the Swiftpage Template Manager.

Personal Message

Add a personalized introduction to the e-mail.

Send On

When the e-mail should be sent.

Options vary depending on the Drip Marketing Campaign Type selected (Anchor, Calendar, or Duration).

Anchor - select the number of days/weeks/months before/after the anchor date at a specified time.

Calendar - send on a specified date/time.

Duration - specify the number of days after the contact is added to the campaign, that the e-mail should be sent out. If this is the first wave activity, this is the number of days after the drip launch. If it is a later stage in the campaign, then it is the number of days after the contact has become a member of the recipient list - for example, 1 day after they opened and clicked the first e-mail (if Sent To "Contacts from previous e-mail stages, matching Response Clicked A Link" was selected).

Send To

Who the e-mail should be sent to.

Select from:

  • All Contacts in Drip Marketing List
  • Contacts from previous E-mail stages, matching response (one or more can be selected): Opened, No Clicks, Clicked a Link, or Unopened. This option is disabled for the first Drip Marketing E-mail wave activity of the campaign.
  • From Stage - select a specific previous stage. This option is disabled for the first Drip Marketing E-mail wave activity of the campaign.

Notification

Choose if you want an e-mail notification, sent from Swiftpage, a number of days before the stage is executed.

Go to Campaign Management home page... 

See Also:

Campaign, Wave and Wave Activity Fields

Creating a Drip Marketing E-mail

Editing E-marketing E-mail Templates

User Requirement: Info Manager Administration Rights and E-marketing enabled.