Campaign Management enables you to record activities undertaken as part of marketing campaigns. Campaigns consist of Waves, which in turn consist of Wave Activities.
Waves: Waves are a way of grouping activities within a campaign, normally in chronological order.
Wave activities: Wave Activities define exactly what action is done for the campaign, for example, Outbound Telesales Activity or Flyer Mailing Activity.
Sage E-marketing for Sage CRM is an integration with Swiftpage (http://www.swiftpage.com), which delivers E-marketing e-mail functionality driven from Sage CRM. E-marketing campaigns follow the same basic structure as standard campaigns, but provide additional features such e-mail blast scheduling and "open and click" analysis. You can also use standard campaign wave activity types within E-marketing campaigns.
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See Also:
Setting up an E-marketing Campaign
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User Requirement: Info Manager Administration Rights |