A lead represents unqualified information received from, for example, your corporate Web site, trade shows, and purchased mailing lists.
A lead exists outside of the context of a person or company. This is to prevent the system from becoming overloaded with thousands of unclean, unqualified companies and people.
Only when the lead has been qualified and is ready to be converted to an opportunity is a new company and person record created. If the company and person already exist in your system, the lead details can be matched to the existing company and person record.
This section does not describe how to import leads from, for example, purchased lists of data. This requires System Administrator rights to carry out a Data Upload. Please ask your System Administrator for more information.
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